Australian Dress Brand To Move To Los Angeles
Sydney-based online custom dressmaker Fame and Partners closed on a $7.6 million Series A and now has plans to move its headquarters across the world.
The Fame and Partners e-commerce company is very unique because it turns around custom dresses in about seven to 10 days, but some of the made-to-order styles can be shipped as quickly as 48 hours from the time an order is placed.
Currently, the dress brand's U.S. sales account for about 70 percent of its overall income. Fames and Partners is currently in the process of relocating headquarters from Sydney to downtown Los Angeles.
"I think downtown and the Arts District are up-and-coming areas," Nyree Corby, a seasoned entrepreneur who launched Fame and Partners in 2013, told WWD.
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"It's got its roots grounded in fashion. Fame and Partners is a contemporary label that happens to be powered by technology so we felt [downtown] was true to who we are," she added. "Obviously, it's a rich source of talent and I think one of the challenges in L.A. is how geographically dispersed it is and so we wanted to find a location that was true to who we are as a brand and attract like-minded people as well as be central."
The most recent round of funding was led by FirstMark Capital and Upfront Ventures.
"Part of the Series A funding is about really heavily investing in the technology infrastructure that we're facing and the growth to really streamline that customer experience," Corby said.
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Fame and Partners could also launch more personalized sizing and shopping tools in 2016, according to Corby. More partnerships are set to be announced for the brand soon.
